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ASHA Approved Continuing Education Provider

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Monday, September 08 2008

Workshop Description
Workshop Fees & Policies
Dates & Locations and Registration

Marketing Essentials Workshop
Workshop Description | Workshop Fees & Policies | Dates & Locations and Registration

You Can Have the Speech Pathology Practice of Your Dreams

What Do You Want? 

  • What Does Your Ideal Speech Pathology Practice Look Like?
  • What Types of Clients Do You Enjoy Most?
  • What are Your Financial Goals?
  • What are Your Lifestyle Goals?

Secret to Your Success

What is the Secret?  Marketing!  Setting and achieving goals is what Marketing is all about.  And who better to learn from than a Speech Pathologist who has walked in your shoes.  Your workshop leader is a passionate, experienced speech professional with 15 years of experience.

You will leave the seminar with a clear step-by-step process on how to build the practice that you want.

You will learn how to

  • Define Your Target Market
  • Research Your Competition
  • Select a Professional Identity
  • Implement The “Four Ps of Marketing”
  • Give Your Customers their desired “Five Fs”
  • Identify Advertising and Publicity opportunities
  • Analyze the steps of The Marketing Cycle
  • Develop a customized marketing plan and budget

Fun, Interactive Seminar Gets Results

Throughout the seminar, you will engage in exercises for creating a business concept, developing your marketing skills, and establishing your marketing strategy and goals. You will also receive materials to help implement your plan after the workshop.

The Marketing Essentials Workshop….

  • Takes the mystery out of growing your practice
  • Trains you in the practical skills vital for attracting business
  • Gives you the tools needed for creating a specific plan to begin immediately marketing your professional practice

The one-day seminar will provide you with an intense immersion into marketing concepts and principles.  Get started on the path to your ideal Speech Pathology practice today.

Workshop Schedule

  7:30 am   Registration / Refreshments
  8:00 am   Introductions and course overview
  8:15 am   Your Business Concept / Defining Your Target Market
  9:45 am   Competition
10:15 am   Morning break
10:25 am   Competition continued
11:00 am   Your Business Identity
11:30 am   Lunch (on your own)
12:30 pm   What customers want
  1:30 pm   Developing your elevator pitch
  2:15 pm   Afternoon break
  2:25 pm   Advertising, Publicity, Networking & Websites
  3:30 pm   The Marketing Cycle (including lead generation, cold calling & fear of selling)
  4:30 pm   Marketing Budget Considerations
  4:45 pm   Your Mission Statement & Marketing Plan
  5:30 pm   Adjourn 
 
If you require any special accommodations when attending one of our workshops, please contact us ahead of time, so that any necessary arrangements can be made.

The Institute of Language and Phonology is an approved by the Continuing Education Board of the American Speech Language and Hearing Association (ASHA) to provide continuing education activities in speech-language pathology and audiology.  This program is offered for .7 CEUs (7 hours - introductory level, related area).  ASHA CE Provider approval does not imply endorsement of course content, specific products or clinical procedures.  

 

Workshop Fees and Policies
Workshop Description | Workshop Fees & Policies | Dates & Locations and Registration
$50 initial registration fee due at time of registration; balance due at workshop.
Registration Type
Total Cost
Balance Due Day of Workshop
Standard Registration
$ 200
$150
Multi Attendee
(when 2 or more register together for same workshop)
$ 175
$125
AccentLink Member
$ 175
$ 125
Multi-Workshop
Receive $50 off the cost of the Compton P-ESL Workshop when you register for the Marketing Essentials and Compton P-ESL Workshop at the same time. Attendees are eligible to receive only one discounted rate per registration.
 
 
Please Note:

$50 initial registration fee due at time of registration; balance due at workshop.

Additional $25 fee charged for all registrations received less than 2 weeks before workshop.

Cancellations for a full refund require a 2-week advance written notice. Fees for cancellations with less than a 2-week notice can be applied to any workshop offered by the Institute of Language - Training Division within the next year.

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For your convenience, the Institute of Language accepts checks, money orders, Visa or Master Card as forms of payment. Mail or fax registration form (Adobe PDF).

 

Dates & Locations / Registration
Workshop Description | Workshop Fees & Policies | Dates & Locations and Registration
DATES CITY LOCATION INITIAL REGISTRATION FEE

Sunday,
September 07, 2008

Holtsville/Islip, NY
Radisson MacArthur Hotel
1730 North Ocean Avenue
Holtsville, NY 11742
631-758-2900

Early Registration has ended. Seats are still available. Parking and airport shuttle service to and from Islip/MacArthur airport are free. Attending the P-ESL event on Friday and Saturday? Save $50 when you sign up for both workshops. Offer cannot be applied to past registrations.
Select a Type of Registration:

Standard Registration: $225.00
Multi Attendee: $200.00
AccentLink Member: $200.00


Discount Available:

Save $ on Marketing Essentials Workshop: I am also registering for another type of workshop on this order.

Registration:
Select a Type of Registration to enable
Register and Pay Full Amount
Register and Pay Initial Fee:
$50.00

 

Workshop Description | Workshop Fees & Policies | Dates & Locations and Registration
Copyright 2008 Institute of Language & Phonology
14 Trailing Oak Trail, Clayton, NC 27527
Phone: 888-249-1936, 1-800-LANGUAGE
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